Every Breath Counts
Clean Air Is Essential
But unlike food and water, we cannot choose the air we breathe.
99% of the World’s population breathe toxic air every day.
is amplifying the frequency and
severity of wildifires.
The COVID-19 pandemic is an unpleasant memory for most...
For countless vulnerable individuals, "Living with COVID" means daily vigilance.
The Problem Is...
Nobody wants to wear a mask.
- Make breathing difficult.
- Make communication harder.
- Cause irritation & chaffing.
- Are terrible with glasses.
- Don’t fit.
- Are ineffective.
Traditional PPE masks are a product of the machines that make them rather than the people who wear them.
We reimagined what a daily civilian-use respirator should be to create an unrivalled wearing experience.